My Work
It's hard to choose work to highlight! Most of the projects I work on have some rewarding element, whether it's the output itself, the team I worked with, hard lessons learned, etc.
But below are samples of recent work I'm proud of.
Creative Direction & Concepting
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Led brand discoveries & launched new websites for several B2C and B2B organizations that contributed to PR exposure and helped surpass revenue goals.
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Built style and brand guides from the ground up and established global creative processes and documents that aligned writers, designers, product managers and sales leaders.
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Wrote creative copy and provided creative direction for my team’s event activation.
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Hired and managed creative teams (writers and designers).
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Wrote creative copy for direct mail kits that help successfully retain key accounts and clients.
Writing & Editing
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Wrote creative copy and provided creative direction that helped exceed our attendee goals for the company’s largest annual event.
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Worked with research firms to interpret data and write and provide creative direction for a research report.
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Works as a regular contributor to a food magazine, Edible Indy.
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Developed & executed full-funnel marketing campaigns that surpassed lead generation goals by nearly 200%.
Speaking & Teaching
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Featured speaker for training webcast, “When Words & Design Collide: How to Write and Edit with Design in Mind” for ACES: The Society for Editing
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Featured guest speaker for podcast, “How to Create a Parental Leave Policy at Your Company” for Stereotype Breakers
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Writing Adjunct Instructor for Marian University
